Organic Social Media ManagerWinona is one of the leading telemedicine companies providing HRT for women in menopause. We've built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.The Organic Social Media Manager is responsible for the day-to-day operation of Winona's organic social channels: planning the content calendar, briefing the teams and creators who produce the work, publishing across platforms, and engaging externally to grow reach. The role translates the channel strategy set by the Head of Social and the performance insights provided by Growth into a consistent, on-brand presence that reaches women navigating menopause.This is a planning and creative direction role. The Organic Social Media Manager owns the content plan and the posting strategy — what is produced, for which platform, when, and how often — and is expected to bring an independent point of view on the audience rather than executing recommendations without interpretation. Overarching channel strategy and all paid media remain outside the role.Direction is received from:Head of Social — channel strategy, priorities, quarterly goals, and final content approvalGrowth — performance insights and content recommendations, including signals from Community and Lifecycle on messaging performance. These inform the content plan; they do not replace the Organic Social Media Manager's own assessment of the audienceKey partners:Creative/Design — produces statics and video against briefs provided by this roleContent/SEO — supplies long-form editorial for adaptation to socialPatient Services — responds to inbound comments and direct messages regarding the brand, products, orders, and clinical questions. This role routes those inquiries and provides advance notice of launches, campaigns, and posts likely to generate volumeCommunity — owns the Winona community app and platform. Insight is shared in both directions and cross-promotion is coordinated where appropriatePaid — owns the influencer program and supplies this role with trending TikTok content produced by creators for organic use. This role may recommend creators and repurpose approved creator content, but does not brief, negotiate, or manage paid partnershipsPR (under Community) — amplification opportunities, press coverage, and any situation requiring a coordinated responseCopy — edits captions drafted by this role. Caption strategy and first drafts belong to Social; Copy provides an editorial pass for clarity, accuracy, and brand consistencyOut of scope:Paid social strategy, buying, and budget managementThe influencer program, including briefs, contracts, and paid creator relationshipsResponding to inbound questions in comments and direct messagesCore responsibilities:Posting strategy, content planning, and publishingBrand persona accountsConcepting and briefingRepurposing content from paid media and other channelsOutbound engagementReportingQualifications:Required:3–5 years managing organic social for a brand or agency, with a body of work the candidate can present and explain the reasoning behind.Demonstrated strength in creative briefing: the ability to translate an idea into a production ticket the creative teams can execute correctly the first time, including concept, hook, script, format specifications, and reference material.A strong editorial eye for short-form video. The role does not require shooting or editing, but does require the judgment to direct others effectively.Strong copywriting, particularly hooks, captions, and conversational engagement.Practical fluency with AI writing tools and the editorial judgment to distinguish usable output from generic output.Thorough working knowledge of Instagram and TikTok mechanics, including formats, audio, algorithm behavior, and current performance trends.Daily, short-form-first presence on our primary channels: Instagram, TikTok, and Facebook.Consistent cadence on secondary channels: YouTube Shorts, X, and Pinterest.A distinct, more corporate register for LinkedIn, and substantive, disclosed long-form answers on Quora.Disciplined listening-only monitoring on Reddit — no posting there without explicit sign-off.Strong analytical skills: the ability to interpret performance reporting and form a defensible point of view from it.Proven reliability in a role with a fixed publishing schedule and a live audienceThe range to write and publish in multiple distinct voices, maintaining separate persona accounts without them converging on a single tone.Strongly preferred:Experience in healthcare, telehealth, supplements, or wellness.A record of account growth driven by outbound engagement and creator relationships, not publishing alone.Familiarity with menopause, perimenopause, or women's midlife health, whether professional, academic, or personal.Attributes:Substantive empathy for women in their 40s and 50s whose health concerns have been dismissed, and the judgment to distinguish content that engages the audience from content that engages at their expense. Trends should be adapted to suit this audience rather than adopted wholesale.What's in it for you?Remote-first, work wherever you chooseUnlimited paid time offPaid non-working holidays per country of residenceMedical/ Dental/ Vision insurance (US-W2)Referral bonusesFinancial support for online coursesFun and casual work environmentEmployee engagement activities and virtual gatheringsWe are a diverse, global team!Equal Employment OpportunityWinona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. Winona takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate such behaviors.
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