Brand Marketing Operations Specialist Job at Teapulse, New York, NY

  • Teapulse
  • New York, NY

Job Description

Job Description

Job Description

About Us

Teapulse is a modern tea atelier blending timeless tradition with contemporary taste and innovation. At Teapulse, we are re-creating the tea experience — crafting modern blends that harmonize wellness and creativity, paried with a pastry program further reflecting our cross-cultural DNA. Our vision is to ensure every sip and every bite tells a story of quality, care, and creativity.

Tea, coffee, and pastries — Reimagined.

As we continue to expand across North America, we are looking for a passionate and driven Brand Marketing Operations Specialist to help accelerate our brand growth, market presence, and campaign execution.

Key Responsibilities

  • Plan and execute marketing campaigns across both offline (in-store, events, promotions) and online (digital, CRM) channels in alignment with the brand strategy.
  • Manage the marketing modules in various operating systems, including promotion setup, campaign configuration, loyalty program setup and maintenance, and etc.
  • Track and analyze marketing activity performance through data and structured review processes, identify improvement opportunities, and provide regular updates.
  • Support the day-to-day operation of third-party platforms (3Ps), ensuring content and promotions run smoothly.
  • Plan and execute SMS and email marketing campaigns to drive customer acquisition, engagement, and retention.
  • Collaborate with cross-functional teams (Operations, Business Development, IT) to ensure marketing initiatives are aligned and executed effectively company-wide.
  • Be willing to learn other responsibilities and take on ad-hoc assignments as needed.

Qualifications

  • Bachelor's degree required.
  • At least 1 year of experience in Marketing, Digital Marketing, CRM, or a related field.
  • Fluent in both English and Mandarin Chinese, with excellent verbal and written communication skills.
  • Strong analytical skills with the ability to interpret marketing data and translate it into actionable insights.
  • Self-motivated, organized, and able to manage multiple projects in a fast-paced environment.
  • Familiarity with social media platforms such as Instagram, TikTok, RedNote (Xiaohongshu), and WeChat is a plus.
  • Experience in the restaurant, food & beverage, retail, or hospitality industry is highly preferred.
  • Authorized to work in the U.S. (No visa sponsorship available.)

Compensation & Benefits

  • Base salary: $54,000–$72,000/year, commensurate with experience.
  • Performance-based bonus plan.
  • Paid Time Off (PTO).
  • Employee perks (including VIP access at events, complimentary/discounted Teapulse products, etc.)

Join Our Team

This is an exciting opportunity to grow with a fast-scaling brand and play a key role in shaping Teapulse's marketing and brand presence across North America. If you're ready to bring your marketing skills to a brand redefining the tea experience, we'd love to hear from you! Join us and help shape the future of our brand across North America.

Job Tags

Visa sponsorship

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